Our Mission
To inspire freedom through courage and self-ownership in simplicity and classic style.
We Are
A refined and technical marine lifestyle brand constructed from earth’s original sustainable materials. We are watermen living physically, mentally, financially, and environmentally healthy lifestyles. We value simplicity over complication, understatement over flair, classics over fads, and character over personality.
Core Values
Integrity
Integrity is the pillar of how we operate, and is the foundation of our people, products, and processes.
Ownership
We take complete ownership of actions and results in success and failure.
Discipline
The discipline of doing what we know needs to be done, or what is right, even when it is difficult.
Courage
The courage to act even when we are fearful.
Gratitude
Acknowledging and being grateful for the gifts of every situation.
Love
Every thought and action is rooted in love for our people, community, and world.